A shift towards healthier and more sustainable food requires high public awareness of food issues and widespread participation in food-related activity, by both individuals and institutions, as part of a growing movement of active food citizenship.

Key to achieving this are:

• communications and events that can inspire people about the role, importance and joy of good food; practical engagement opportunities such as growing, cooking and sharing food in every community;
• and a facilitated network through which food actors of every kind can connect and collaborate on-line and in person as part of a local good food movement.