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Safe Drive Stay Alive (SDSA) is a long-standing road safety initiative in Fife, aimed at reducing the number of young people killed or seriously injured on the roads. Since its launch in 2002, the programme has reached over 70,000 S5 pupils, making it a key part of Fife’s approach to early intervention and community safety.
SDSA is a collaborative effort involving Police Scotland, Scottish Fire and Rescue Service, Scottish Ambulance Service, NHS Fife, Fife Council’s Safer Communities Team, Simplicity Marketing, and students from Nardone’s Academy of Performing Arts. Together, these partners bring a mix of expertise and lived experience to deliver a powerful and emotionally resonant message to young people.
The programme targets 17–24-year-olds, who are statistically more likely to be involved in serious road traffic incidents. While they hold just 8% of UK driving licences, they account for 20% of those killed or seriously injured. SDSA addresses this risk by delivering impactful education at a critical stage in young people’s development.
Originally a live stage show, SDSA transitioned to a film format in 2021 to improve accessibility. In 2024, the film was updated to reflect current issues such as drug driving, mobile phone use, and passenger distractions. The new format has made it easier for schools to deliver the programme and has been well received by both students and teachers.
Feedback highlights the emotional impact and relevance of the content, with students describing it as powerful and engaging. Teachers noted the ease of delivery and the strong connection made by speakers. Suggestions for improvement, such as adding subtitles and refining speaker segments, are being considered as part of ongoing development.
SDSA supports Plan for Fife ambitions by helping to prevent avoidable harm, reduce anti-social behaviour, and ensure public services are acting one step sooner. With continued updates and a flexible delivery model, SDSA remains a vital tool in promoting safer roads and informed decision-making among young drivers.
